Abstarct: Iran has very high potential for production and export of dimension stone (rock quarried to size and shape specifications); nevertheless, in spite of growing mine production during the past decade, in many instances this potential has been overlooked. Construction, decorative, and facing stones of Iran are among the highest-quality products in the world. In this study Iran’s dimensional stone industry is analyzed using Strengths, Weaknesses, Opportunities and Threats (SWOT) analysis in combination with Analytic Hierarchy Process (AHP). SWOT analysis is a commonly used tool for analyzing both the internal and external environments in order to attain a systematic approach and support for a decision situation. Conventionally, SWOT analysis is qualitative and does not quantify the effect of the factors. Consequently, it is not effective in priority setting. To overcome this limitation, SWOT analysis has been used in combination with other quantitative Multi-Criteria Decision Making methods especially the AHP. In this study, first an environment analysis is performed by an expert team familiar with this industry. In this way, the SWOT factors are identified and the sub-factors which have very significant effects on the success of the industry are determined. Using the SWOT sub-factors, the SWOT matrix and alternative strategies baxsed on these sub-factors are developed. Subsequently, the strategies are prioritized and the best strategies for Iran’s dimensional stone industry are determined.