HA94 : Review of the effect of social network users analysis of stocks on the behaviour of shareholders Case Study: Facebook
Thesis > Central Library of Shahrood University > Industrial Engineering & Management > MSc > 2015
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Abstarct: The author of this study is to check analyze the impact of social network users shareholders of exchange.This research was conducted through a survey questionnaire, and population in this study,are Internet users inside the country and part of the social network Facebook, the exact number has not been announced. To test the validity of research tools, test reliability and validity study, Cronbach's alpha was used. According to Cochran sampling, sample size among Facebook users in Iran, 376 people were identified and targeted manner, were studied.
After answering the questionnaire, data in this study using SPSS software, descxriptive and inferential statistics were analyzed and the results showed that the use of social networks to analyze stocks and transactions individual stocks, there is a significant relationship. By the results of this study, it was found that the use of forms provided in the analysis, the use of technical terms in the analysis, repeated opinion (in favor of the analysis), and trading volume users there is a significant correlation. For those who think the use of forms provided in the analysis and the use of technical terms and repeated opinion to no effect, the volume of transactions in the stock market is lower. As well as those of the virtual network to use stock analysis, turnover had more.
it is possible. Trust, creates social space that organizations can operate in that space. Show confidence in the belief that other people act in a predictable way. One way to reduce the complexity of social trust and replaced by laws and regulations; and analysis of user acceptance also needs to audience trust.
These results indicate that perhaps one of the most important reasons is to prevent people, they pay less attention to the analysis of social networks, distrust of analysts, because trust is a vital component in the use of social networks .
Trust, creates social space that organizations can operate in that space. Trust is the belief that shows other people act in a predictable way. Trust is one way to reduce the complexity of social and replaced by laws and regulations; and acceptance of analysis user also needs to audience trust.
Keywords:
#Social network #Exchange #Shareholder behavior #Facebook
Keeping place: Central Library of Shahrood University
Visitor:
Keeping place: Central Library of Shahrood University
Visitor: