HA63 : comparison between marketing mixed of Farnan and senan companies in Qom
Thesis > Central Library of Shahrood University > Industrial Engineering & Management > MSc > 2014
Authors:
Abstarct: The present study is a comparative study between marketing mix elements of Farnan and Senan companies. It was supposed that higher levels of marketing mix elements shows true selection of company strategies, in regard to customers’ satisfaction and higher sales in relative markets. The statistical population of this research included customers of Senan and Farnan companies in Qom. The sampling method was simple random sampling. Participants completed 382 questionnaires which were analyzed via SPSS software. This study had 1 major hypothesis and 4 minor ones which were tested at 95 % confidence level. Results showed that all the major and minor hypothesis were confirmed. In terms of effect of independent variables on dependent variable, the product variable had the best effect on the share of food industry market. The place variable was the next variable with a slight difference. The promotion variable was the third variable and the price variable was the forth one. Finally, implementations and suggestions were presented for future researches, hoping to be useful for other researchers.
Keywords:
#marketing #marketing mix elements #product #price #promotion #place #market #marketing share #food industry #Senan company #Farnan company.
Keeping place: Central Library of Shahrood University
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Keeping place: Central Library of Shahrood University
Visitor: