GV199 : The Role of Motivations and Perceived Risks in Sports Tourism Destination's Resonance
Thesis > Central Library of Shahrood University > Physical Education > MSc > 2020
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Abstarct: Tourism and sports are key factors in today's culture and have a great impact on society's economy. On the other hand, recognizing the perceived motivations and risks regarding the destination of sports tourism determines in what areas tourism experts should eliminate the perceived uncertainty about the destinations. Therefore, the present study aims to investigate the role of motivations and perceived risks. Was done in accordance with the goals of sports tourism. This research was applied in terms of purpose, descxriptive and correlational in terms of method. Available sampling method was used for sampling and conformity questionnaires with tourist destination, tourist travel motivations and perceived risk online were used to collect data.
Results: The results of this study showed that perceived motivations and risks are effective in complying with sports tourism destinations. The study of perceived motivations showed that out of all four factors, pleasure, excitement, association and release of emotion factor had a positive effect on tourists 'mental attachment. In addition, the emotion component had the greatest effect on tourists' mental attachment. The results of the perceived risk study also showed that the effect of this component on the level of tourists' attachment is negative, so that with increasing the effect of this component, the feeling of mental attachment in tourists also decreases.
Conclusion: According to the investment findings of flight site managers in Golestan province should be in order to increase exciting activities and then increase the attraction of employees familiar with the principles of socialization as well as increase safety indicators and reduce risk. This will bring more and more tourists in line with the goals of sports tourism.
Keywords:
#Perceived risk #Motivation #Compliance #Mental attachment #Sports tourism Keeping place: Central Library of Shahrood University
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