Abstarct: Senses play a very important role in human life, Use of the senses and their effect on consumer perceptions and experiences to enrich and differentiate the characters, and finally smooth the way for interest, preference and loyalty of consumers. This study is a descxriptive approach / survey was conducted with the objective function. 384 questionnaires were collected from students in Semnan province for research.Validity of the content / appearance and reliability analysis of Cronbach's alpha (80 percent). 5 brand mobile phones (Apple, Sony, Samsung, Huawei and Nokia) samples were presented to members. Data were analyzed with the Kruskal-Wallis test and Pearson correlation. The results showed that the use of the five senses with brand identity and brand awareness are positive and significant relationship and mobile phones use several senses, they have higher brand awareness and brand identity. Also reviewed by independent t-test was not that women are more emotional than men.