HA569 : The impact of corporate social responsibility on financial performance through the mediation of corporate reputation, employee engagement and innovation orientation
Thesis > Central Library of Shahrood University > Industrial Engineering & Management > MSc > 2026
Authors:
[Author], Mohsen Lotfi[Supervisor]
Abstarct: This study aimed to investigate the effect of corporate social responsibility on financial performance with the mediating roles of corporate credibility, employee engagement, and innovation orientation. The present research is applied in terms of purpose and descxriptive-survey in terms of method. The statistical population consisted of all senior and middle managers of commercial and private banks in Iran who are involved in strategic decision-making, social responsibility planning, and innovation. Using simple random sampling, 300 individuals were selected as the sample. Data were collected using a standard questionnaire whose validity and reliability were confirmed. The results of hypothesis testing showed that corporate social responsibility, corporate credibility, employee engagement, and innovation orientation have a positive and significant effect on financial performance. The mediating roles of corporate credibility, employee engagement, and innovation orientation in the relationship between corporate social responsibility and financial performance were confirmed as key findings. These findings are important because they indicate that in today’s dynamic business environment, the intelligent combination of human and technological factors can simultaneously enhance an organization’s ability to respond to disruptions. The results of this study are consistent with the findings of previous researchers regarding the importance of corporate social responsibility and financial performance. In particular, confirming the mediating roles of corporate credibility, employee engagement, and innovation orientation complements the existing theoretical perspective. This research suggests that future researchers test the proposed model in other industries and different organizational contexts.
Keywords:
#Corporate Social Responsibility #Financial Performance #Corporate Credibility #Employee Engagement #Innovation Orientation Keeping place: Central Library of Shahrood University
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