Abstarct: In this study, the importance of packaging impact on brand image and thus the purchasing is done. The packaging is a combination of different elements, each of which can affect the brand image. This study aims to demonstrate the direct impact of image elements Packaging: type and size of the two symbolic associations (brand personality) and functional (beliefs about the brand), the brand image in the industry, formed. To achieve this goal, the steps, the research hypotheses were tested using SPSS software and t-test and analysis of variance with multiple methods of data were analyzed . The data indicate that the size and type of packaging and brand beliefs about both - the brand personality influence. Conclusions are obtained in this way for marketing managers to help find a better position to take. With more information about the impact of such variables as This enables the message guidance and deliver your best.