HA5 :
Thesis > Central Library of Shahrood University > Industrial Engineering & Management > MSc > 2011
Authors:
Abstarct: The following research is intended to identify and design a model for evaluation of internet banking service quality in Iran. In this research, using two already developed models for measuring the quality of on line services by Zeithaml et.al, the author designed the initial model for measuring the satisfaction of customers with the internet banking services, they receive. In order to do this the developed questionnaire was distributed among the selected sample of Ferdowsi university professors and students, and empirical data was collected. As a result of this survey, 7 quality dimensions were identified according to the collected data. These dimensions are as follows:
Efficiency, fulfillment, security and credibility, communication ease and attractiveness, system availability, compensation and responsiveness.
Furthermore, 22 items were considered to measure customers’ satisfaction with these dimensions.
Finally, by evaluating the descxriptive statistics, customers’ satisfaction was evaluated and managerial recommendations and guides for researchers who want to continue this study were presented
Keywords:
#Banking Services #Service Quality #SERVQUAL Model #Online Systems #Internet Service Quality #E-SQ Instrument #Customer Satisfaction Link
Keeping place: Central Library of Shahrood University
Visitor:
Keeping place: Central Library of Shahrood University
Visitor: