HA49 : Assessing Quality of Service at Saman Tajhiz Aria Co. By Using SERVQUAL Model
Thesis > Central Library of Shahrood University > Industrial Engineering & Management > MSc > 2013
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Abstarct: Abstract:
Goal of the present research is assessing quality of service at Saman Tajhiz Aria Co. baxsed on
quality scale of Parasuraman (expectations and perceptions). Parasuraman model has ٥ aspects
including tangibles, responsibility, reliability, assurance, empathy). Whereas importance of
courtesy; this factor is added to model as well. Statistical universe of the present research is ١٥٠
customers of Saman Tajhiz Aria Co. In order to collect data it was used from questionnaire and
validity of questionnaire was calculated at ٧٨%. In order to test hypothesis, it was used from
couple comparison statistical test and in order to prioritize aspects of quality of service, it was
used from Freedman test. Results of research indicate that performance of company with respect
to responsibility and courtesy is higher than customer expectation and factors including
tangibles, reliability, assurance and courtesy are less than expectation.
Keywords:
#Tangibles #Responsibility #Reliability #Assurance #Empathy #Courtesy
Keeping place: Central Library of Shahrood University
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Keeping place: Central Library of Shahrood University
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