Abstarct: In this research, the goal of the researcher is to identify the effectiveness of Sepahan oil engine oil advertising and the priority of different tools used in the advertising by Sepahan oil company, in this regard, the following question has been raised and evaluated: the ranking of oil engine oil advertising and marketing tools Sepahan, this research has no hypothesis, so according to the question and purpose of the research, the following innovation has also been included in the research: checking the effectiveness of advertising tools in the lubricants industry with the help of the Dagmar model and ranking these tools to help decision makers in this field. baxsed on the four criteria of Dagmar's model. The results show that ATL tools are in the first priority, BTL tools are in the second priority, and finally, TTL tools are in the third priority. And they all affect the components of Dagmar's model.