Abstarct: Nowadays people face different options for meeting their clothing needs baxsed on their lifestyles and behavioral patterns and due to the recent advances in technology in the world, having access to their needs has become easier. Instagram social network is one of these developments that people have shown great enthusiasm towards using it. People ‘s general lifestyle is formed by various indicators, some of them which affects clothing and fashion involve values, activities, fashion literacy, fashion orientation, self image and arousing their needs. In this research the effect of these factors on behavioral patterns of customers that include purchase rae, average spending and lifetime duration have been evaluated. It is also shown that people could become different consumers regarding their behavioral patterns and this puts them in different customer segmentation. This study is a descxriptive survey-applied approach and a structural modeling and the statistical population of this research consists of three pages on Instagram involving Infinity pluss, Infinity scarf, Infinity color boutique that has been done by distributing 700 Google docs online questionnaires in proportion to the number of followers per page that as a result feedback on 385 questionnairs were done through these pages. The reliability and validity of the questionnaire and the the model were assessed through two statistical softwares including Spss 26 and Smart Pls 3 which show that customer behavioral patterns play a complete and meaningful role as mediators between lifestyle components and customer segmentations