Abstarct: The purpose of this study is to investigate the relationship between entrepreneurial marketing and marketing performance through brand equity. The statistical society of the research, the cosmetics manufacturing and distribution companies, has formed 150 companies, which of them 108 companies were selected baxsed on the Morgan table, and simple random sampling method.This research method is descxriptive - analytical, data collection methods is field, and tools for data collection is standardized questionnaire. Questionnaire of Safari et al. (1394) was used to measure marketing performance; Heidarzadeh et al. (2010) questionnaire for assessing social strength; Fury et al. (2013) for entrepreneurial marketing measurement; Robbins (1987) questionnaire for measuring Organizational structure; and Tabarsa and Uramzdi questionnaire (2009) have been used to measure organizational culture. In each company, a questionnaire was distributed among 4 managers and marketing experts, so that a total of 432 questionnaires were collected for the analysis. The validity of the questionnaire was verified through content validity, and factor analysis, and its reliability was confirmed through Cronbach's alpha. Method of testing hypotheses is the structural equation test, whit using pls. The results showed that there is a significant relationship between entrepreneurial marketing and marketing performance; between entrepreneurial marketing and social power brands; as well as the relationship between brand equity and marketing performance. The organizational culture has a moderating effect between entrepreneurial marketing and marketing performance. But the moderating effect of organizational structure was not approved. The results also showed that the brand equity has an mediation effect between entrepreneurial marketing and marketing performance.