Abstarct: Various models have been proposed by scientists about e-trust that these models are not comprehensive and only referred to some components. In this study, initially the work of other scientists and their models were studied and then a new conceptual model is presented. This conceptual model contains seven different antecedents which influence the customer’s e-trust on online banking. In order to determine and prioritize the relationship between model components and identify their effects on customer’s e-trust on online banking, we have used the ANP method. We prioritize these factors baxsed on a paired comparison and then find out perceived privacy is the most important factor which customers are concerned about. They expect the banks should prepare conditions in order to protect their privacy as their first goal and familiarity as the last factor which has less effect on customers’ trust.