Abstarct: Purpose of the Study: The purpose of this study was to investigate top of mind of people who live in Tehran about banks, the effects of bank advertisements on customers, and correspondence of findings with AIDA model. Type of Research: This study is a descxriptive-analytic research baxsed on analytic level, and it is an applied research baxsed on findings' applicability. Research Methodology: In order to carry out this study, post-incident research method was used and the questioning process in this study has been done through telephonic survey. Sampling Method and Number of Participants: Since the minimum size of sample baxsed on Kukran formula is 384 people, 400 questionares were collected totally. For sampling, an accidental-systematic method was used by the researcher. Research Findings: baxsed on the results of the survey has been done in this study, Parsian bank with 22 percent has got the most of audieneces' top of mind and Meli bank with 17 percent has got the second place. Although the number and rate of Meli bank 's advertising time as a governmental bank in Islamic Republic of Iran television was much more than Parsian bank, Parsian bank advertisements in publications were much more than Meli bank and other governmental and private banks at every three time periods. Finally, it can be concluded that the findings of this study were according to AIDA model