Abstarct: This study examines the impact of positive emotions on the loyalty of sports tourists, with the mediating role of storytelling and satisfaction. The research is applied in nature and conducted using a quantitative approach. The statistical population of the study consists of tourists visiting the Chalchalian Ski Resort in Shahrood, and data were collected through questionnaires. Due to the unknown size of the target population, 500 questionnaires were distributed among visitors, and the analysis was ultimately conducted on 447 respondents. To measure the variables, four questionnaires were used: Positive Emotions and Storytelling by Mantiou et al. (2017), Loyalty by Hou and Liang (2011), Storytelling by Mantiou et al. (2017), and Satisfaction by Katter et al. (2021). The validity of the questionnaires was confirmed by experts, and their reliability was assessed using Cronbach's alpha test. Data analysis was performed using SPSS and PLS software. The results of the study indicate that positive emotions have a significant impact on tourist loyalty and directly influence both storytelling and satisfaction. Storytelling and satisfaction had a positive and significant effect on tourist loyalty; additionally, storytelling and satisfaction, as mediating variables, enhance the effect of positive emotions on tourist loyalty. This research emphasizes the importance of creating positive emotions among sports tourists and shows that focusing on storytelling and satisfaction can increase their loyalty.