Abstarct: Social marketing emphasizes the use of commercial marketing concepts and their application for social purposes and also the change of voluntary behavior in a non-profit manner. purpose of this study at first is to examine the effectiveness of social marketing on changing the physical activity of the elderly that is a systematic review study.in the second part was to present a social marketing model designed to change the behavior related to physical activity among the elderly. that investigated social marketing interventions to promote elderly physical activity in the mid-2019-2000 years. Having searched the scientific databaxses and examined the articles, 9 intervention articles were identified during the different stages. Mixed marketing components were extracted in the interventions and six benchmarks of Andrasen's social marketing interventions were analyzed. In most articles, 4 components of marketing mix were employed. No intervention had applied the six measures of Andrasen's social marketing criteria. 5 studies reported positive behavioral changes. However, other studies have reported no change in negative behavior. The evidence gathered in our study suggests that social marketing offers an effective behavioral change approach to increase physical activity in the elderly. The findings of this study provide the basis for comprehensive and effective social marketing interventions. The second part of the research was qualitative and with mexta-Synthesis approach. Using library studies method, the researcher reviewed different documents (books, articles, thesis & web pages) between 2000 and 2019. After screening stages, 44 sources were finally coded, and the main themes were identified. Internal reliability was obtained using Kapa index equal to 0.674 (p <0.001). The findings showed that the main categories included: marketing level, Behavioral goals, communication, process, competition, audience orientation and sustainable behavior. The components of marketing level include micro, meso and macro levels. Behavioral goals include the characteristics of behavioral purpose and the consequences of goal behavior: Messaging, interpersonal communication, audience persuasion and public relations subsumed under the category Communications. Besides, the process includes helping opportunities, overcoming barriers, and context. The competition consists of incentives, customer orientation, competitor, and financial incentives. Audiences' orientation includes awareness, target audience characteristics, audience separation, and formative research. In terms of sustainable behavior, commitment, behavioral tendency, successful ageing and change in values obtained as components. According to the results, attention to the frxamework derived in the design of interventions can have a significant role in the shift of behavior related to physical activity in the elderly.