Abstarct: The main purpose of this research is to investigate the effect of variables of intensity of advertising and intensity of research on the intensity of exports in the sub-sectors of the electrical and electronics industry of Iran during the years 2002 to 2019. In economic studies, in addition to the mentioned variables, there are other influencing factors on exports, which in this In brief, the research has also investigated the impact of profitability, capital productivity, labor productivity and real exchange rate. For this purpose, statistics and information related to industrial workshops with ten workers and above for 13 four-digit ISIC codes as below Parts of Iran's electrical and electronics industry have been used and the research model has been estimated using the generalized torque estimator and in order to achieve the results, Eviuse software has been used. The results of this study indicate the direct and significant impact of export intensity variables with A break, labor productivity and real exchange rate depend on the variable, among which the impact of the labor productivity variable is greater than other variables, and considering that the results of related studies in this field show a positive effect and The variables of advertising intensity, research intensity, profitability and capital productivity are significant on the variable of export intensity, but in this research, the findings indicate that the variables of research intensity, profitability and capital productivity have a negative effect on the export intensity variable for the investigated sub-sectors. and also the effect of advertising intensity variable on the dependent variable was not significant.