Abstarct: Nowadays we live in an era that the most significant characteristics of it are unreliability, complexity, internationalization, and increasing technological changes. Organizational success under this circumstance, needs changes in organization activities especially leadership and organization administration. Research organizations can keep their competitive advantage with innovation. Organizations should be capable of producing new, unique and competitive products and services to become able to protect their place in dynamic and complex markets. Good customer relationship management (CRM) between manufacturing firms and industrial customers not only retains customers but also encourages them to provide important suggestions for improving products and service. CRM helps firms refine their knowledge about customers’ tastes and preferences. The effectiveness and efficiency of CRM are increasingly recognized as means for developing innovation capability and providing a lasting competitive advantage In this regard, the researcher tries to use Analytic Hierarchy Process (AHP) in order to diagnose the factors that affect different dimensions of innovation, including internal, external, distribution innovation and innovation strategies. Then, for investigating more about this topic, the ideas of managers and experts of different food plants, were compared to discover the importance coefficient of these factors. Finally, we find the effects of customer relationship management (CRM) on innovation capability with the hope that companies increase their innovation capability through CRM