HA198 : Provide an effective model for marketing strategy baxsed on system dynamics approach
Thesis > Central Library of Shahrood University > Industrial Engineering & Management > MSc > 2017
Authors:
Abstarct: A lot of research has been done to select the appropriate marketing strategy with different approaches. It's taken into consideration that achieving a better choice with regard to the dynamic environment in today's businesses is one of the aspirations of investors and strategy and marketing executives around the world. The realm of research is from November 1395 to February 1396 and the site of the Bamilo Internet Company. This essay attempts to choose the appropriate marketing strategy using the dynamic systems approach. The former has been instrumental in the potential of dynamic systems to simulate the environment and organizational decisions. Here is data from the Bamilo company and other relevant business related information that has been registered daily for the last 7 years. The findings show that the used model has an acceptable ability to decide on the appropriate marketing strategies.
Keywords:
#Marketing Strategy #Marketing Strategy Selection #System Dynamics #Online Marketing #Online Store Link
Keeping place: Central Library of Shahrood University
Visitor:
Keeping place: Central Library of Shahrood University
Visitor: