Abstarct: Green Marketing is a marketing strategy that protects the environment by creating viable environmental benefits baxsed on what the customer expects. Green marketing is a strategic issue in the organization's advance. The integration of environmental issues in the strategic marketing process for companies to achieve sustainable competitive advantage has become a necessity. Hence, identifying the appropriate green marketing strategies is considered an essential element for the success of the organizations. The purpose of this study was to evaluate the factors influencing the selection of marketing strategies for green products using a multi-criteria decision making technique. Identifying the criteria that customers consider when purchasing green products were examined by the experts after extracting the literature from research literature and some of these criteria were considered for this research. in line with the business environment under consideration, green marketing strategies are also baxsed on previous research and approval by experts. Finally, we have done this research, using a mixed-criteria multi-criteria decision-making methodology including Dimatel, network process analysis, and vikor. Using the Dimatel technique, the internal relations of the criteria were identified. Then, we use the network process analysis to weigh and prioritize the criteria. The Vicor method is used to rank green marketing strategies. The results of the research indicate that the set of perceived quality criteria and previous experiences are the highest priority when shopping. Also, among the set of green marketing strategies, green prices and green alliances are ranked first and second.