Abstarct: This study examines the impact of private firms on advertising in the food and beverage industries using dynamic panel data (GMM two-step method) is paid. In this study, the three elements defined market, the market investigated and behavioral indicators such as the advertising market is explained. The Schools of Thought in relation to the structure-conduct-performance paradigm is presented. Here's an overview on studies abroad and at home using time series econometric methods, panel data, and the data are dynamic combination of work has been done. These studies have shown a significant relationship between advertising and private ownership is positive. The results also suggest positive relation between investment and highly profitable advertising intensity industries and in relation to the intensity of research and development costs and market share with advertising intensity is different results. The experimental results obtained in this study using a dynamic panel. Using panel data instead of cross-sectional method enables us to use the next time series and have a better understanding of the dynamics of change. The population of this study includes 23 industry has a 4-digit ISIC codes to census Workshops for 10 employees and more food and beverage industry over the period 1382-92 is. Advertising intensity as the dependent variable and private property, highly profitable, the intensity of investment, R & D intensity, and severity of market share as explanatory variables and the dependent variable is the first difference, as the instrumental variable is used. The main hypothesis is baxsed on the fact that with increasing number of private firms in the food and beverage industry, advertising intensity increases, was confirmed. The second hypothesis is that, with increasing profitability, increase the intensity of advertising in the industry, could not be verified. The third hypothesis is that, with increasing investment, increase the intensity of advertising in the industry, was confirmed. The fourth hypothesis that the intensity of research and development costs, increase the intensity of advertising in the industry, was not approved. And fifth hypothesis that, increase market share, reduce the intensity of advertising in the industry, was confirmed.