Abstarct: The purpose of this study was to identify and analyze the factors affecting the effectiveness of cause related marketing of professional sports clubs. The method of this applied research has been made. The statistical population of the study consisted of two categories of informed people and written sources (or electronics). The first category consists of executive executives or marketing of professional sports clubs, managers of charities that have bilateral cooperation with sports organizations were marketing and researchers who worked on social responsibility for sports institutions. The second category also included articles, documents and resources and scientific reports related to the subject of research. To identify factors, the history of the background and interview with 17 people selected were selected targeted. From the analysis of the content of the interviews and the background of eight categories of factors that include club factors, scanning factors, consumer properties, social status of the target community, product related characteristics, factors related to No work, consumer co-administration, implemented factors were extracted.