GV140 : Analaysis of the importance of performance factors affecting customer’s satisfaction sport places in Semnan city baxsed on psychological continuum model (PCM)
Thesis > Central Library of Shahrood University > Physical Education > MSc > 2018
Authors:
Abstarct: Quality of service is an important topic in sports centers that leads to more customer satisfaction the purpose of this research was to analyze the significance and effect of factors affecting the satisfaction of clients of sports facilities in Semnan province baxsed on psychological continuum model. The statistical population studied in this study was all customers (men and women) clubs Body Building, Aerobics, Pilates, Physical Fitness, and Yoga in Semnan Province in 1397. According to the statistics department of sports and Youth of Semnan province, there were 81 active clubs in the province. Thus, in the first stage, four cities were randomly selected (Semnan, Shahrood, Damghan, Miami) Out of 8 cities were selected in the second stage, using cluster sampling method, the proportion of clubs active in each city (Disaggregated by gender) 42 clubs were selected. Data were collected using the SERVQUAL questionnaire (Parasurman et al., 1985) the five dimensions of service quality (physical, credibility, accountability, assurance and empathy) in two parts of perceptions and expectations and the on psychological continuum model (Funk & James, 2008) was collected. And analyzed with SPSS software. According to the Morgan table, a sample must be at least 384 people who are considered in this study 420 questionnaires were distributed and 402 complete questionnaires were collected. The findings showed that most of the clients (50.3%) were at the attachment stage. And all aspects of the quality of services had a negative rating that is, customers were dissatisfied with all aspects of the quality of service facilities in the province of Semnan. In the future, customers who were at a higher level of participation (loyalty) less reported dissatisfaction with the dimensions of service quality compared to other levels. As noted, managers should be sensitive to their customer’s expectations and service in line with their expectations to increase satisfaction levels of services. Increasing self-satisfaction can make individuals progress in psychological continuum model and lead them to continuous and continuous engagement (loyalty).
Keywords:
#Importance-Performance analysis #customer satisfaction #sport places #Quality of service #psychological continuum model (PCM).
Keeping place: Central Library of Shahrood University
Visitor:
Keeping place: Central Library of Shahrood University
Visitor: