Abstarct: The main purpose of this research is to compare student’s perception of the value of advertising in social media, television and satellite television channels. Advertising could be very costly for firms, this research will differ advertisements according to different channels and measure the perceived value from each channel so firms could use the best cost effective solution with the highest perceived value. This aim will be reached by analyzing the relationship between different aspects that conclude perceived value of advertisement for consumers in three different networks and their attitude towards these advertisements. Model: Ducoff’s Ad Value Model is used to estimate perceived value from three aspects of advertisement: informativeness, entertainment and irritation.