Abstarct: The main objective of the research is to evaluate the effects of integrated marketing communications on the customer's attitude. For this purpose,Digikala Company has been studied as a statistical sample of 384 customers of digikala Company in Tehran and Hamedan provinces. Methodologically, the present study has been conducted with a descxriptive / survey approach and with an applied purpose Required data was collected through Duncan's integrated marketing communications questionnaire (2005),Kim and Hyun mental image(2010). The validity of these tests was reviewed by the opinion of the professors and finally distributed and distributed to 32 questions. The overall reliability of the test was also calculated and validated according to Cronbach's alpha of 0.914. The results of statistical analysis, in the statistical softwares of the social sciences and linear structural relations, showed that the variables presented are suitable prerequisites for the client's attitude towards their service provider. Therefore, it can be admitted that integrated marketing communications, brand performance formally reflect the expectations of the customer and the customer's attitude. Other results indicate the appropriateness and appropriateness of the proposed model in the studied population.